Role:  Creative Direction, Project Management and Design

The Project
Rebranding for Positively Pilates Studio, which involved updating the logo, website and creation of all new marketing print materials – business cards, postcards and flyers. Produced site map and wireframes that were later transformed into design. Site build by Brian Grosz.

Case Study
My client (owner of Positively Pilates) desperately needed a refresh of her identity,  website and marketing materials in a very short period of time – she was entering in a pilates contest that would bring a lot of exposure to her business and website but she only had less than one month to pull it all together.

To help her navigate through the content and visualize how to restructure her website, as well as improve upon usability and navigation within the site, I pulled together a site map using her existing site to start. From there, we identified the areas where she wanted to elaborate or omit. Wireframes were then designed to later become the base for the page designs, by which she used also as a reference for producing new copy and content. I helped identify other issues such as her video product line that was not getting any royalties — the site at which these videos resided made it impossible to locate the content and so we created an easy to see list of all of her products within our site that then had a deep link into the vendor’s site, thus making her products more accessible. We had originally considered using a Word Press template but in the course of development, we decided that a simple HTML site was better suited for her needs.

Logo mark and print materials were also developed around the same time for her to distribute to her clients and to take advantage of the exposure she was getting during the competition. The result has been extremely well received and the client has commented that her new business cards and flyers have been getting many compliments.

BUSINESS CARDS: Set of 4 designs based on the logo colors
POST CARD: Dual sided printing, gloss stock
FLYER: 8.5″ x 11″ 4 color print