I am a UX/Visual Design Lead with extensive hands-on experience in leading and designing projects across multiple platforms, in both agency and client-side projects. I deliver simple, sophisticated and elegant design strategies and solutions that are based on solid UX foundations and human behavioral patterns and empathy. Always curious, I love observing and studying how people react to products and systems, such as the MTA navigator or a patient’s visit to a hospital, starting from making an appointment. My approach to Visual Design and UX is a combination of observation in behavioral patterns and design trends, applied with design thinking and constantly evolving designs from concept to execution. Currently I am expanding my skills and experience to Service Design, an arena where User Experience is taken to a higher level of research and business strategy.

My grandfather – who was a self-taught artist and renaissance man – gave me this precious advice before he passed at the blessed age of 90:

In my 90 years of living, I will tell you this… You may experience failures and disappointments in your life but know that everything ties into something in the future. All things have a connection, so don’t think that those failures were wasted efforts.

Outside of work, my passion is in the world of Contemporary Dance and photography. For me, dance is not just a hobby, but it’s a space that cultivates discipline, coordination and spontaneity, whereas photography is about being in the moment and capturing its essence. I also love discovering bad user designs in our day to day lives, as well as learn about brilliantly smart designs and ideas, which I collect and share on Pinterest and Instagram. I find bad designs can be humorous and it shows when something was designed by logic, not by instinct. I am following my grandfather’s advice and feeding all of this into my mental library that I draw from, with every design challenge I get.

My Skills:

UX Design
• Prototyping (Omnigraffle, Axure)
• Wire frames
• User research & Stakeholder Interviews
• User flow maps
• Design workshops
• Service Design
• Personas

Digital Design
• Responsive design
• Web apps
• Online advertising
• Digital Marketing

Creative Direction
Art Direction
Animation (After Effects – Adv Beg level)
Print Design

Awards and Publications:
BDA
Promax
One Show Interactive
CTAM
How Magazine
Communication Arts
Internet Magazine.